Our goal at 12 Benefits™ is to help hairstylists improve their craft of hairdressing. The 12 Benefits™ founders have nearly 60 years of combined experience in the hair and beauty industry, including product development, product manufacturing, and sales and marketing. We are committed to providing stylists and consumers with innovative, value driven products that promote and maintain beautiful, healthy hair. And, we love what we do!
Advanced polisher technology has enabled us to formulate one of the most amazing, oil treatments ever. The oil used in Agadir™ Hair Treatment is Argan oil, which comes from the nut of the Argan tree and grows only in Morocco. Our Argan Oil is 100% pure and certified. Agadir™ Argan Oil Hair Treatment is lightweight, non-greasy, instant absorbing… when applied to the hair detangles snarls, moisturizes and brilliantly shines dull, dry, drab hair. This alcohol free formula gives hair that silky, soft feel while smoothing and taming split ends.
Alterna Professional Haircare creates groundbreaking formulas that set the industry standard for the finest luxury haircare products in the world. We continue to shape the future by staying one step ahead of technology, by taking imaginative leaps to give our customers what we think they want, but what they never thought possible
An unfaltering commitment to understand and serve men's grooming needs has always been a core objective of American Crew. To partner with the professional salon industry to help grow the men's business to establish ourselves as the standard in marketing and merchandising to men to lead in men's fashion and grooming to bring unparalleled technical information to the salon community to continue to research and develop the highest quality grooming products for men.
Belvedere has been providing the highest quality products and services to the salon industry for seventy years. We are focused on serving one market: the salon industry. Innovation, high fashion and ergonomics are the key ingredients that make all Belvedere products the finest available. Visit one of our many Distributors or Showrooms and ask for the best . . . your salon deserves it . . . ask for Belvedere.
For over 50 years, Betty Dain Creations, Inc. has been designing and manufacturing products for the beauty industry. We listen, we create and we execute for success. Our experienced team allows us to offer you the finest selection of merchandise available including salon & spa apparel, shears, brushes, cosmetic and haircolor accessories. We're constantly improving products by staying in tune to the latest fashions, colors, fabrics, packaging and promotions.
Bio Ionic's salon-only, professional-use products contain Nanolonic™ Complex (a blend of natural-occurring minerals) that emits Natural Negative Ions in to the hair. Nanolonic™ Complex is powerful enough to break down clusters of water molecules into fine particles that penetrate the hair shaft, to re-hydrate, re-condition and restore moisture balance.
Since 1991, skin care specialists have been using our highly individualized formulas to treat the skin, target complexion concerns and discourage skin aging. And, unlike ordinary skin care, each Bioelements product is a professionally created treatment designed to make a major difference in the appearance of your skin.
Body Drench Products have revolutionary ingredients combined with a skin fitness philosophy. We've designed skin fit tanning formulas with the highest quality ingredients to produce maximum results while nourishing and protecting your skin.
Since it’s founding in the early ‘90s, Bodyography Professional Cosmetics has become a leading source of products for some of today’s biggest names in makeup artistry. Available in leading salons throughout North America as well as 5 star hotels and exclusive spa’s, Bodyography products undergo extensive testing by clinical dermatologists to ensure they meet quality standards that are among the highest in the industry.
In the world of professional hair removal, clean+easy is synonymous with innovation. Our patented roll.on systems are used in salons and spas worldwide and are proven to be most efficient and economical waxing systems available. Established as the leading manufacturer of high quality waxing products and treatment lotions, hair removal has never been so clean & easy!
Clinical Care Skin Solutions! And "Conquer Zit" skin care products are part of a revolutionary skin treatment program formulated by Charlotte Bates, a pioneer in the medical aesthetic field. For over 25 years, her products have successfully treated thousands of clients for acne, wrinkles, age spots and other skin problems. Every product has been clinically tested and is both hypoallergenic and non.comedogenic and they consistently get results while soothing and nourishing your skin.
Since its founding in 1959, Conair has become a leading manufacturer of nationally branded personal and healthcare small appliances. The Professional Products Division of Conair features the appliances marketed under the Jheri Redding, Grand Finale and ConairPro labels, which are exclusively for salon use and resale.
CND Rooted in science. Dedicated to beauty. Whether fingers or toes, nails are fashion, the perfect accessory to an outfit or that subtle flash of indulgence defining a personal look. Our formulas allow professionals to consistently create nails that are unique and expressive. And our vision and leadership has earned us the exclusive right to collaborate with the world's top designers on runways from New York to Paris, Milan to Dubai.
Cricket continues to pioneer and market compelling tools for hairstylists. Cricket was the first company to introduce "Static Free" brushes, high end round brushes such as Technique (still the #1 round brush in the salon industry), Silkombs, Boar Bristle, Nylon/Boar Mix, and countless other innovative products. Cricket also developed a high quality line of apparel that featured "high fashion" and trendy patterns as well as everyday capes, cover.ups, and aprons in the haircutting, waterproof, and all purpose categories.
Cuccio Naturale Bella Mani is a unique hand and natural nail service that has been formulated in Tuscany, for preserving and protecting the nails and hands of women globally. Bella Mani means beautiful hands in Italian. Just as one’s eyes are the window to your soul, your hands are the mirror to your age. Hands have always been the give away to a woman’s age. Women are starting to realize that taking care of the skin on their hands is just as important as their face.
More than just the “tools” by which we work and play, our hands and feet are an important form of self-expression and presentation. They are also essential elements of good grooming. In the past, manicures and pedicures have often been viewed as highly indulgent luxuries out of the reach of most people's pocketbooks. We set out to change all that. We created Dashing Diva, the world's first nail spa and boutique, with one key aim – to deliver the highest quality, most innovative nail care products and services to the maximum amount of people around the globe in a convenient, affordable and fun manner.
In 1981 Dennis Bernard worked with his dad to develop a new innovative product which would change the course of hair color services within the beauty industry. Using the Jheri Redding methods of oils as conditioners, exact measurements were configured to develop and speed up hair color services to under 15 minutes (including super resistant) while super conditioning and eliminating fadeout associated with hair color services. In 1999 the company repackaged the product and changed the name to "TCA" The Color Accelerator. Dennis Bernard's "TCA" is now sold thru master distributors in over 40 countries and recognized as the staple in the accelerator category by all United States distributors.
DermOrganic® strives to develop products with safe and natural ingredients to minimize the occupational hazards of long-term exposure to cosmetic ingredients in the salon. This healthful philosophy also benefits the client who use DermOrganic® products at home. Clients concerned about what they put on their hair and skin, or who are prone to negative allergic reactions to standard hair and skin care ingredients choose DermOrganic®.
Botanically infused and always 100% sulfate-free! Depart from the ordinary with this exclusively designed hair care system for curly, wavy and chemically processed hair. Deva's interchangeable product line allows for individuality, simplicity and the freedom to address your hair's specific needs. This unique system, with it's own unique blend of botanically infused moisturizers and cleansers, will rejuvenate, restore and respect your hair's natural order without the use of harsh chemicals.
Essie is the ultimate color authority offering a line of superior nail polishes. The fashion-forward shades with an exclusive award winning formula are always classic, chic and elegant. essie polish provides flawless coverage along with outstanding durability, a chip-resistant formula and whimsical names in the most up-to-the-minute colors. All Essie nail polishes are DBP, toluene, and formaldehyde free.
Fairy Tales Hair Care was created over 20 years ago in the Fairy Tales Salon in Hewlett, NY. For years, parents would ask the stylists what were these products that made their children’s hair so soft and manageable. But our stylists just smiled and said it was our secret recipe! The Fairy Tales Hair Care line was launched nationally in 1999 with great success! Within one week of our launch, Rosie O’ Donnell was showing off her bottle of Rosemary Repel Shampoo on her talk show. We were a hit! Parents and kids love these natural products loaded with organic herbs to cleanse, condition style and most importantly, help repel hair lice.
"I began Farouk Systems based on a mission and a dream. My mission and dream was to provide my fellow hair artists with a safer workplace environment . free of harsh chemicals, advanced knowledge through education and new professional only systems that could not be duplicated at home. This is why Farouk Systems' mission statement has always been and still is: Environment, Education, & Ethics." Farouk Shami . Founder, Chairman of the Board
Our philosophy is to empower professional hairdressers with the most technologically advanced products in the industry so they can realize their artistic visions in the most effective way. The word “heat” in our corporate name refers to the fact that FHI HEAT offers the widest temperature range and heat retention capabilities in the market. We believe in “healthy” heat – which is the integration between the power of heat and the highest grade materials and technological capability to allow our tools to optimally preserve and benefit the health of the clients’ hair over time.
The hair stylist is the only real hair expert , the only person who is able to understand what hair needs and to plan a complete treatment. This is why Framesi has dedicated to hair stylists its lines of professional products, highly reliable for the quality of their formulas, for their effectiveness and their aesthetic results. Many lines of products for many specific solutions, because each single customer has his own needs.
Since 1907, Fromm International has been a quality marketer of sundry products to the professional barber and beauty industry. We began as Illinois Razor Strop Company, selling razor strops and straight razors to barbers. Over the years, innovation and diversity galvanized Fromm into the number one source of haircutting shears in the United States. But our commitment is the same as it was nearly 100 years ago: provide professional hair stylists with exceptional tools to make their jobs easier and their clients look and feel great.
Gena, a leader in the industry for over 20 years, was the first to offer high quality pedicure products to the salon professional. With a focus on natural ingredients, soothing botanicals and the ultimate in skin care, Gena quickly blossomed into a complete spa line for the entire body
Graham Professional Beauty provides sundry products that promote sanitation, saves time and provide solutions for the professional beauty industry. Product categories include neck strips, professional towels, beauty coil, gloves, nail products, end papers, skin care and waxing products.
Helen of Troy Limited (NASDAQ:HELE) has established a leadership position in the personal care products market through new product innovation, superior product quality and competitive pricing. Helen of Troy designs, produces, and markets brand.name personal care electrical products, which include hair dryers, straighteners, curling irons, hairsetters, women's shavers, mirrors, hot air brushes, and paraffin baths, as well as comfort products such as massage cushions, footbaths and body massagers.
All Hempz products contain Pure Organic Hemp Seed Oil, one of nature's richest sources of Essential Fatty Acids (EFAs), nutrients and vitamins that protect and condition the skin. Every product is formulated to heal and renew skin and reduce fine lines and wrinkles. Hemp Seeds are rich in Vitamins E, C, B1, B2, B3 and B6. They contain about 25% protein, 30% carbohydrates, 15% nutrients, 15% key minerals and 15% fiber. Hemp is one of the best sources of Essential Fatty Acids (EFAs), with a perfect 3:1 ratio of Omega-3 and Omega-6 Linoleic Acids, and contains 9 Key Amino Acids.
For 20 years Hikari has been supplying stylists with a tool unmatched in design, quality and service. Created for accuracy and high speed cutting, Hikari remains the #1 choice of stylists worldwide. Once you use Hikari you won't want to use anything else!
#1 selling iron in the industry. Hot Tools Curling Irons were the first irons in the industry to use an electronic heating system for fast heatup and heat restoration. Our Specialty Irons provide stylists with the right tool to create a wide variety of special curl types that are popular in today's hair fashions, along with select flat irons for straight sleek looks.
Innovative Styling Options (ISO), an exclusive professional salon division acquired in 1996 by Zotos International, Inc., has earned a reputation as the preeminent leader in the texture industry with advanced waving technology and prescriptive-based texturizing products. Earning the respect of stylists worldwide, ISO's award-winning Option 1-2-3 and Exo waving systems have consistently won the behindthechair.com award for "Best Perm" for five years in a row.
Jatai International takes pride in providing innovative products to the professional beauty industry. Our focus is to find and/or develop new innovative products that enhance and expand a stylist's artistic skills. Everything we offer has a unique feature(s) that separates us from everyone else. Currently, Feather Safety Razor Company is our main manufacturer. They are world renown for their excellent surgical tools and cutlery.
The Joewell shear is the product of an evolutionary process that is unique in the world of hair cutting shears. That process began with the desire to build a pure cutting tool uncompromised by the need to appeal to a broad spectrum of stylists. It has to do with the relationship between a stylist and a shear. the two.way communication links provided by a superb cutting edge, a precise balance, and a magic fit.
From the very beginning, Joico's focus has been pure and unwavering...To help hairstylists preserve, improve and enhance the integrity of the hair. A unique combination of cutting-edge technology, innovative product development, inspiration from the worlds of art and fashion, professional education and commitment to integrity keeps Joico firmly in the forefront of professional beauty. This legacy was firmly established at the very beginning, when the licensed hairdresser who launched the company discovered the reparative qualities of human hair keratin protein and formulated K-Pak Reconstructor.
Kenra Professional® creates inner and outer beauty by giving women and men the trust and confidence to achieve their desired look and style. Through the Kenra Professional family of brands – Kenra®, Kenra Platinum®, Kenra Color®, Kenra Smooth™, and Kenra Style™ – we provide high-quality, performance-driven products that work. Kenra Professional is committed to the professional beauty industry through a zero tolerance diversion policy. creates inner and outer beauty by giving women and men the trust and confidence to achieve their desired look and style. Through the Kenra Professional family of brands – Kenra®, Kenra Platinum®, Kenra Color®, Kenra Smooth™, and Kenra Style™ – we provide high-quality, performance-driven products that work. Kenra Professional is committed to the professional beauty industry through a zero tolerance diversion policy.
King Research began 58 years ago when Maurice King, a chemist and chemistry teacher, decided to follow his entrepreneurial instincts and go into business with his wife and brother. His first effort, the now famous blue jar of Barbicide, pioneered the field of salon hygiene. Today, with Barbicide installed in the permanent collection of the National Museum of American History at the Smithsonian Institution, King Research remains the most trusted name in the industry.
Since our creation, we have been committed to providing salon professionnals with only the best in art, technique and technology. Each day, we strive to provide new development opportunities for US hairstylists through superior products, innovative marketing, advanced education and access to a worldwide network of leading hairdressers.
L’ANZA, the leader in quality, professional hair care products, is the first and only company to offer revolutionary formulations that heal the hair. Healing is truly the foundation for beautiful hair and L’ANZA is dedicated to providing products that restore health to all hair types. L’ANZA’s new generation of healing formulas deliver twice the healing power, combining time-honored natural ingredients including botanical extracts, keratin amino acids and moisturizers with the most advanced ingredients science offers.
Through over 35 years of progressive development, Marianna has become a super.distributor of beauty products (aka sundries) to the professional beauty industry, and a manufacturer of liquid products for their own in.house lines as well as private label and contract filling. That defines Marianna Industries as the true One Stop Source of Supply for the professional beauty industry on both a national and international level. However, over the course of the last 10 years, the scope of our production and service capabilities has expanded dramatically.
CAMELOT combines the rare skills of an inveterate designer, financial professional, and marketing entrepreneur with those of a world-class manufacturer of hair brushes. Vandux de Colombia has been making brushes for 31 years and is today regarded as one of the largest and most respected manufacturers of both wooden and plastic brushes as well as combs and bobby pins.
Matrix was founded in 1980 by the American husband and wife hairdressing team, Arnie and Sydell Miller. The Millers wanted to provide hairdressers with a comprehensive range of products that would help them grow their businesses and provide the means to take full advantage of their talent and creativity. Now, twenty five years later, their original ideas still stand strong and Matrix is committed to the development of the salon professional
The MENSDEPT. mission is to reinvent the Men's Grooming Industry by offering the most relevant and profitable services, products, and marketing support to a committed group of professionals. We understand the importance of building a trustworthy resource for grooming and fashion expertise. We believe our ability to create and share high integrity information will change the landscape of men's grooming.
Mirabella is committed to salon partners and their customers, providing a strong support system that creates an environment for success. As the #1 cosmetics brand used personally by salon professionals, Mirabella provides contemporary cosmetic products in timeless and trendy colors for all skin tones, professional artistry tools and technicals to help women create the Oh, Wow! feeling at home that they get when they look in the mirror after a salon make-up experience
n 1991, Soft Sheen and Redken Laboratories, developed the original MIZANI brand that debuted with nine products offering a collection of holistic premium salon-exclusive hair care and treatment products targeted to the African American salon/stylist and their clientele. Today MIZANI, a division of L'Oreal USA, is a complete line of professional treatments, relaxers, shampoos, conditioners, hair color, and styling products designed to meet the expanding needs of today's global beauty. MIZANI offers a specialized, salon-exclusive hair care system designed to restore every hair type to its ultimate state of balance.
OLIVIA GARDEN was founded in Belgium in 1968 by Jean and Cathy Rennette. The company has a long history of designing and promoting innovative high quality products engineered to fulfill hairdressers' professional needs. Olivia Garden offers a complete line of brushes all with 3 key features: Ceramic coating, TOURMALINE Ion Technology and a Lifetime warranty.
OPI is renowned globally for its Nail Lacquers, with each shade created by Weiss-Fischmann based on her impeccable color forecasting, sense of style, and instinct for what women want. The brilliant, chip-resistant, professional OPI Nail Lacquer formula is available in over 200 fashion-forward colors. With clever names that customers look forward to with each new Collection, OPI Nail Lacquers are beloved around the world, and trusted by professionals. Neither OPI Nail Lacquers nor any other OPI product or service are subject to animal testing.
We share your passion and enthusiasm for professional grooming. After all, it is what continues to shape our destiny. And since technology changes faster than you can detach one of our patented blades, we are constantly innovating to add to our wide selection of styling tools, clippers and accessories, so you will always have the professional edge.
Pravana has an ancient Sanskrit meaning of "the source of all things" It all begins with ourselves. Pravana products are a unique hybrid of European artistry, ancient Mayan natural botanicals and innovation of American technology. The end result...a global fusion of excellence.
Today, Redken is a global leader in professional haircare products and services. The company is energized with talented people, strong partnerships with the best hairdressers, and superior Research and Development. Redken products are now available in professional beauty salons in over 50 countries.Redken is known for developing patented protein technologies and now holds over 60 global patents on products and ingredients. In fact, Redken's two latest patents for protein technology are the basis for our haircare and styling lines.
Refineé Age-Reversing Skin Care is gentle, easy-to-use and multi-tasking, and best of all it works! Our formulas contain patented and clinically proven anti-aging peptide technology that ensures visible results. The exclusive PEP-SYN™ COMPLEX fuses clinically proven anti-aging peptides with time-proven healing botanicals to ensure that skin is soothed and hydrated.
Sam has more than 30 years teaching experience and is currently at the top of his game as a Redken’s Education Artistic Director and Chairman of his own digital media and styling tools company. Sam’s styling tools are all designed exclusively for his brand and the special techniques he teaches. The Sam Villa line of styling tools includes his signature series of shears, brushes and combs; the heat-styling Sleekr® and Textur®; and accessories for the salon professional
SANIJET was established in 1993 with the goal of developing a fundamentally safe and hygienic whirlpool bath circulation system. Today our industry-leading patented Pipeless™ technology provides consumers, spa and salon owners, healthcare facilities and hospitality operators with the safest and most technologically-advanced spa bath and pedicure equipment in the world.
Satin Smooth waxes, imported from Italy, are developed with a unique blend of beeswaxes which contains a natural antibody called propolis. All of the waxes have built in buffers to protect skin and eliminate the need for dusting powders or talc, which minimizes hair breakage Giving your clients silky skin with long lasting results everytime.
Led by hairstylist and business visionary Michael O'Rourke, Sexy Hair Concepts is one of the fastest growing beauty care companies in the industry, offering high quality beauty products in over 60,000 licensed salon throughout the United States, and with distribution worldwide in more than 25 countries.
A family owned business with over 50 years experience and previous owners of one of the largest cosmetic distributors oversees, explains the topnotch quality and revolutionary ideas that Sorme' Cosmetics always provide.Today Sorme' Cosmetics offers the most complete and finest line of color formulas from around the world. Incorporating the latest ingredients such as vitamins, alphahydroxy acids, natural botanicals, moisturizing essential oils and SPF protection, each product provides high quality, versatility and great looks.
Spilo Worldwide offers a full range of products for the Beauty Professional, and as a Master Distributor, Spilo Worldwide represents exclusive lines such as: Personna, No.Tweeze Depilatory Wax and Menda Dispenser Bottles, as well as Spilo's own brands: Mehaz, Toolworx, Speed.O.Guide, HairWare, Beauty Basics and Just For Nails, to name but a few.
When you think of brushes, think of Spornette. Spornette International was incorporated on October 1, 1961by Walter Sporn, who arrived in the U.S. as a penniless from Germany in 1936. Walter created a business…and a motto: Spornette is committed to the professional market. Today, Spornette is still leading the way in the Professional Beauty Market, with new ideas, new products and new marketing opportunities for distributors and salons.
The Summit Salon Business College is one-of-a-kind. Our school was founded in 2002 with the sole purpose of leading exceptional salons to tremendous heights. Hundreds of salons later we’re excited to report that we’re doing just that! Michael Cole's track record in the salon industry has been absolutely phenomenal. He has accumulated over 30 years experience as a stylist, manager, executive chain director and multiple salon owner. For the last 20 years Michael has been the founder and president of Salon Development Corporation, an international company specializing in salon business training.
An Award Winning Look And Fragrance In A Product That Works. John Alexander, vice president of Dallas-based Supre, has seen the tanning and beauty industry evolve by leaps and bounds over the last 22 years. Many great things have happened to catapult indoor tanning into a nearly $5 billion industry. However, it is the fact that Supre's products offer salons the look, fragrance and performance necessary for success.
SURFACE HAIR PRODUCTS: HAIR, HEALTH, ART. Renowned Hair Stylist, Wayne Grund Inspires Revolutionary Hair Products EXCLUSIVELY for Independent Professional Hair Salons. Surface is Gluten-free, Sulfate-free, Paraben-Free, 100 percent Vegan Protein Ingredients. The Color Vita Complex is the foundation of all Surface Formulas.
Our global focus is evident in everything we do, always striving to provide the highest quality professional products to our customers. "What’s new today, is old tomorrow" and we must keep our brand as fresh and innovative as possible. That's exactly what you would expect, isn't it
Tweezerman International (TMI) has long been recognized in the beauty industry for setting the highest standards of quality, reliability and service with every product we offer. Because we believe our customers want tools that are built to last, we provide a lifetime guarantee and a free sharpening policy on all our implements. That's good for our business, for our customers, and for the environment.
Wahl Clipper Corporation is an international industry leader in the manufacture of consumer personal care appliances and products for the professional beauty and barber salon trade. The company currently employs over 1,800 people worldwide in Australia, Canada, China, England, Germany, Holland, Hungary, Japan and the United States.
Zotos International, Inc., is a professional beauty industry leader that manufactures and markets a full range of hair care, texture service and hair color options for today's salons and salon professionals. Click on the areas below to learn more about our company and what drives us to be the world’s best professional beauty company.