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Discover Dia Color, our ammonia free demi permanent haircolor lines that are the ultimate tools when it comes to color matching, toning, and glossing. Dia can boost your color business, both Dia Light and Dia Richesse are ammonia free and demi-permanent! Discover when to use Dia Light vs. Dia Richesse on all hair formations while exploring complete color theory and how to properly use each range on all hair formations, followed by express techniques that will feed your creativity. Join this complimentary live streaming class to learn: • Discover product knowledge on the complete L'Oréal Professionnel Dia color lines • Understand how to choose the proper Dia products to achieve desired results. • Learn how to conduct a proper consultation and thorough hair analysis.