** Contact your nearest store or ask your Salon Consultant to confirm specific brands available in your area. Availability varies by region, state and store.
Our goal at 12 Benefits™ is to help hairstylists improve their craft of hairdressing. The 12 Benefits™ founders have nearly 60 years of combined experience in the hair and beauty industry, including product development, product manufacturing, and sales and marketing. We are committed to providing stylists and consumers with innovative, value driven products that promote and maintain beautiful, healthy hair. And, we love what we do!
720.570.3748 | website
Advanced polisher technology has enabled us to formulate one of the most amazing, oil treatments ever. The oil used in Agadir™ Hair Treatment is Argan oil, which comes from the nut of the Argan tree and grows only in Morocco. Our Argan Oil is 100% pure and certified. Agadir™ Argan Oil Hair Treatment is lightweight, non-greasy, instant absorbing… when applied to the hair detangles snarls, moisturizes and brilliantly shines dull, dry, drab hair. This alcohol free formula gives hair that silky, soft feel while smoothing and taming split ends.
201.261.3757 | website
Alterna Professional Haircare creates groundbreaking formulas that set the industry standard for the finest luxury haircare products in the world. We continue to shape the future by staying one step ahead of technology, by taking imaginative leaps to give our customers what we think they want, but what they never thought possible.
888.425.8376 | website
An unfaltering commitment to understand and serve men’s grooming needs has always been a core objective of American Crew. To partner with the professional salon industry to help grow the men’s business to establish ourselves as the standard in marketing and merchandising to men to lead in men’s fashion and grooming to bring unparalleled technical information to the salon community to continue to research and develop the highest quality grooming products for men.
800.598.CREW | website
For more than 77 years, Andis has produced the finest quality clippers and trimmers for the barber and beauty industry to assure the highest level of professional results. From heavy duty motor clippers to lightweight adjustable blade models, cordless models to ear trimmers, quiet.operating Andis clippers handle the whole grooming job. Professionals rely on the quality and design of Andis clippers, trimmers and blades.
800.558.9441 | website
ARDELL has become the world’s leading brand in faux eyelashes because it has stayed true to its mission in wanting to give women a way to have beautiful, unforgettable eyes. The dedication to this goal began in 1971 when Arnold Miller founded ARDELL along with his wife, Sydell Miller. The name ARDELL comes from combining their first names. With the introduction of ARDELL Duralashes, their first line of individual faux eyelashes, the Millers grew their business with great success. They put ARDELL strip lashes and individual lashes on the shelves of thousands of retail and professional stores and the brand never looked back.
Avlon Industries, Inc. is responsible for many of the most widely-used and efficacious professional hair care products on the market, including the well-known Affirm® Conditioning Relaxer System, FiberGuard® Conditioning Relaxer System, Ferm® permanent wave products, MoisturColor® professional hair color products. And KeraCare® Conditioning Hair Care System a range of maintenance & styling products that professional stylists and consumers love.
800.332.8566 | website
800.832.5577 | website
Behind The Chair
630.818.4905 | website
Belvedere has been providing the highest quality products and services to the salon industry for seventy years. We are focused on serving one market: the salon industry. Innovation, high fashion and ergonomics are the key ingredients that make all Belvedere products the finest available. Visit one of our many Distributors or Showrooms and ask for the best . . . your salon deserves it . . . ask for Belvedere.
800.435.5491 | website
For over 50 years, Betty Dain Creations, Inc. has been designing and manufacturing products for the beauty industry. We listen, we create and we execute for success. Our experienced team allows us to offer you the finest selection of merchandise available including salon & spa apparel, shears, brushes, cosmetic and haircolor accessories. We’re constantly improving products by staying in tune to the latest fashions, colors, fabrics, packaging and promotions.
Bioelements Skin Care
Since 1991, skin care specialists have been using our highly individualized formulas to treat the skin, target complexion concerns and discourage skin aging. And, unlike ordinary skin care, each Bioelements product is a professionally created treatment designed to make a major difference in the appearance of your skin.
877.550.4050 | website
Bio Ionic’s salon-only, professional-use products contain Nanolonic™ Complex (a blend of natural-occurring minerals) that emits Natural Negative Ions in to the hair. Nanolonic™ Complex is powerful enough to break down clusters of water molecules into fine particles that penetrate the hair shaft, to re-hydrate, re-condition and restore moisture balance.
323.525.3001 | website
Body Drench Products have revolutionary ingredients combined with a skin fitness philosophy. We’ve designed skin fit tanning formulas with the highest quality ingredients to produce maximum results while nourishing and protecting your skin.
Carolina Absorb / Intrinsics
Intrinsics combines the very best technology & consumer input with more than a generation of fiber knowledge to make the finest single-use products.
855.841.0730 | website
Clean & Easy
In the world of professional hair removal, clean+easy is synonymous with innovation. Our patented roll.on systems are used in salons and spas worldwide and are proven to be most efficient and economical waxing systems available. Established as the leading manufacturer of high quality waxing products and treatment lotions, hair removal has never been so clean & easy!
Since its founding in 1959, Conair has become a leading manufacturer of nationally branded personal and healthcare small appliances. The Professional Products Division of Conair features the appliances marketed under the Jheri Redding, Grand Finale and ConairPro labels, which are exclusively for salon use and resale.
Creative Nail Design
CND Rooted in science. Dedicated to beauty. Whether fingers or toes, nails are fashion, the perfect accessory to an outfit or that subtle flash of indulgence defining a personal look. Our formulas allow professionals to consistently create nails that are unique and expressive. And our vision and leadership has earned us the exclusive right to collaborate with the world’s top designers on runways from New York to Paris, Milan to Dubai.
800.833.6245 | website
Cricket continues to pioneer and market compelling tools for hairstylists. Cricket was the first company to introduce “Static Free” brushes, high end round brushes such as Technique (still the #1 round brush in the salon industry), Silkombs, Boar Bristle, Nylon/Boar Mix, and countless other innovative products. Cricket also developed a high quality line of apparel that featured “high fashion” and trendy patterns as well as everyday capes, cover.ups, and aprons in the haircutting, waterproof, and all purpose categories.
800.892.3343 | website
In 1981 Dennis Bernard worked with his dad to develop a new innovative product which would change the course of hair color services within the beauty industry. Using the Jheri Redding methods of oils as conditioners, exact measurements were configured to develop and speed up hair color services to under 15 minutes (including super resistant) while super conditioning and eliminating fadeout associated with hair color services. In 1999 the company repackaged the product and changed the name to “TCA” The Color Accelerator. Dennis Bernard’s “TCA” is now sold thru master distributors in over 40 countries and recognized as the staple in the accelerator category by all United States distributors.
732.308.9595 | website
Giuliano Professional. Dream.Imagine.Create. Conservative to vivid styles, we strive to inspire creativity with temporary color
978.356.5559 | website
Essie is the ultimate color authority offering a line of superior nail polishes. The fashion-forward shades with an exclusive award winning formula are always classic, chic and elegant. essie polish provides flawless coverage along with outstanding durability, a chip-resistant formula and whimsical names in the most up-to-the-minute colors. All Essie nail polishes are DBP, toluene, and formaldehyde free.
866.313.7845 | website
Fairy Tales Hair Care
Fairy Tales Hair Care was created over 20 years ago in the Fairy Tales Salon in Hewlett, NY. For years, parents would ask the stylists what were these products that made their children’s hair so soft and manageable. But our stylists just smiled and said it was our secret recipe! The Fairy Tales Hair Care line was launched nationally in 1999 with great success! Within one week of our launch, Rosie O’ Donnell was showing off her bottle of Rosemary Repel Shampoo on her talk show. We were a hit! Parents and kids love these natural products loaded with organic herbs to cleanse, condition style and most importantly, help repel hair lice.
888.244.1990 | website
Fake Bake gets # 1 Rating as the “Best Self Tanner” to hit the salon shelves! Not to Mention Numerous Celebrities Sending out their Make up Artist to Keep Them in Supply!
888.244.4826 | website
Our philosophy is to empower professional hairdressers with the most technologically advanced products in the industry so they can realize their artistic visions in the most effective way. The word “heat” in our corporate name refers to the fact that FHI HEAT offers the widest temperature range and heat retention capabilities in the market. We believe in “healthy” heat – which is the integration between the power of heat and the highest grade materials and technological capability to allow our tools to optimally preserve and benefit the health of the clients’ hair over time.
877.344.4328 | website
Since 1907, Fromm International has been a quality marketer of sundry products to the professional barber and beauty industry. We began as Illinois Razor Strop Company, selling razor strops and straight razors to barbers. Over the years, innovation and diversity galvanized Fromm into the number one source of haircutting shears in the United States. But our commitment is the same as it was nearly 100 years ago: provide professional hair stylists with exceptional tools to make their jobs easier and their clients look and feel great.
800.323.4252 | website
Fuji Paper U.S.A.
Fuji Paper is renowned as the highest quality and easiest to use perm end papers on the market. Save time and money with Fuji Paper!
888.965.2824 | website
Gena, a leader in the industry for over 20 years, was the first to offer high quality pedicure products to the salon professional. With a focus on natural ingredients, soothing botanicals and the ultimate in skin care, Gena quickly blossomed into a complete spa line for the entire body
GiGi Honee / American Int’l
Stay ahead of the curve with GiGi…at the forefront of delivering innovative hair removal products and industry expertise for over 40 years.
Graham Professional Beauty provides sundry products that promote sanitation, saves time and provide solutions for the professional beauty industry. Product categories include neck strips, professional towels, beauty coil, gloves, nail products, end papers, skin care and waxing products.
920.490.5334 | website
Helen of Troy
Helen of Troy Limited (NASDAQ:HELE) has established a leadership position in the personal care products market through new product innovation, superior product quality and competitive pricing. Helen of Troy designs, produces, and markets brand.name personal care electrical products, which include hair dryers, straighteners, curling irons, hairsetters, women’s shavers, mirrors, hot air brushes, and paraffin baths, as well as comfort products such as massage cushions, footbaths and body massagers.
800.480.8832 | website
Innovative Styling Options (ISO), an exclusive professional salon division acquired in 1996 by Zotos International, Inc., has earned a reputation as the preeminent leader in the texture industry with advanced waving technology and prescriptive-based texturizing products. Earning the respect of stylists worldwide, ISO’s award-winning Option 1-2-3 and Exo waving systems have consistently won the behindthechair.com award for “Best Perm” for five years in a row.
800.805.6426 | website | msds
J&D Wet Brush
For centuries, people have been tearing their hair out trying to find a better way to untangle it. But whether they brushed, picked, or combed it, they continued to snag and break their hair, making children cry and adults cry and curse. Then we invented the miraculous Wet Brush. With its unique IntelliFlex™ bristles, the Wet Brush runs effortlessly through hair, detangling without pulling or tugging. There’s no pain, no tears–whether the hair is wet from the shower or dry; curly or straight; thick or fine. Finally, the tears (and curses) stopped.
800.5.BEAUTY | website
Jatai International takes pride in providing innovative products to the professional beauty industry. Our focus is to find and/or develop new innovative products that enhance and expand a stylist’s artistic skills. Everything we offer has a unique feature(s) that separates us from everyone else. Currently, Feather Safety Razor Company is our main manufacturer. They are world renown for their excellent surgical tools and cutlery.
562.921.9396 | website
The Joewell shear is the product of an evolutionary process that is unique in the world of hair cutting shears. That process began with the desire to build a pure cutting tool uncompromised by the need to appeal to a broad spectrum of stylists. It has to do with the relationship between a stylist and a shear. the two.way communication links provided by a superb cutting edge, a precise balance, and a magic fit.
800.563.9355 | website
From the very beginning, Joico’s focus has been pure and unwavering…To help hairstylists preserve, improve and enhance the integrity of the hair. A unique combination of cutting-edge technology, innovative product development, inspiration from the worlds of art and fashion, professional education and commitment to integrity keeps Joico firmly in the forefront of professional beauty. This legacy was firmly established at the very beginning, when the licensed hairdresser who launched the company discovered the reparative qualities of human hair keratin protein and formulated K-Pak Reconstructor.
800.242.9283 | website | msds
Kenra Professional® creates inner and outer beauty by giving women and men the trust and confidence to achieve their desired look and style. Through the Kenra Professional family of brands – Kenra®, Kenra Platinum®, Kenra Color®, Kenra Smooth™, and Kenra Style™ – we provide high-quality, performance-driven products that work. Kenra Professional is committed to the professional beauty industry through a zero tolerance diversion policy. creates inner and outer beauty by giving women and men the trust and confidence to achieve their desired look and style. Through the Kenra Professional family of brands – Kenra®, Kenra Platinum®, Kenra Color®, Kenra Smooth™, and Kenra Style™ – we provide high-quality, performance-driven products that work. Kenra Professional is committed to the professional beauty industry through a zero tolerance diversion policy.
800.428.8073 | website
King Research began 58 years ago when Maurice King, a chemist and chemistry teacher, decided to follow his entrepreneurial instincts and go into business with his wife and brother. His first effort, the now famous blue jar of Barbicide, pioneered the field of salon hygiene. Today, with Barbicide installed in the permanent collection of the National Museum of American History at the Smithsonian Institution, King Research remains the most trusted name in the industry.
800.222.8160 | website
Since our creation, we have been committed to providing salon professionnals with only the best in art, technique and technology. Each day, we strive to provide new development opportunities for US hairstylists through superior products, innovative marketing, advanced education and access to a worldwide network of leading hairdressers.
800.345.5012 | website
L’ANZA, the leader in quality, professional hair care products, is the first and only company to offer revolutionary formulations that heal the hair. Healing is truly the foundation for beautiful hair and L’ANZA is dedicated to providing products that restore health to all hair types. L’ANZA’s new generation of healing formulas deliver twice the healing power, combining time-honored natural ingredients including botanical extracts, keratin amino acids and moisturizers with the most advanced ingredients science offers.
800.423.0307 | website
Matrix was founded in 1980 by the American husband and wife hairdressing team, Arnie and Sydell Miller. The Millers wanted to provide hairdressers with a comprehensive range of products that would help them grow their businesses and provide the means to take full advantage of their talent and creativity. Now, twenty five years later, their original ideas still stand strong and Matrix is committed to the development of the salon professional.
888.777.6396 | website
Medicool distributes exclusively or manufactures a range of products for both the Health and Beauty Industries, now offering more than 12 different styles of Electric, Rechargeable and Battery Powered Filing Systems. We provide the largest selection of Drill Bits and additional accessories to meet the needs of every Professional Nail technician.
800.433.2469 | website
In 1991, Soft Sheen and Redken Laboratories, developed the original MIZANI brand that debuted with nine products offering a collection of holistic premium salon-exclusive hair care and treatment products targeted to the African American salon/stylist and their clientele. Today MIZANI, a division of L’Oreal USA, is a complete line of professional treatments, relaxers, shampoos, conditioners, hair color, and styling products designed to meet the expanding needs of today’s global beauty. MIZANI offers a specialized, salon-exclusive hair care system designed to restore every hair type to its ultimate state of balance.
888.322.1142 | website
The brand that started it all with a product that pioneered oil-infused hair care and single-handedly created the worldwide buzz on argan oil.
888.700.2071 | website
Norvell Sunless Tanning
Norvell’s Natural Actives Sunless Complex™ is a proprietary blend of natural ingredients combined together to optimise, build, and extend sunless tanning results like never before. Through extensive research and development, we have enhanced our skin care products with advanced active ingredients that not only revitalize and nourish the skin, but also promote the skins ability to maintain its own natural moisturisation factor.
888.829.2831 | website
We started by finding two of the world’s leading PHD’s in Materials and Chemistry that had never worked on hair products before. With this fresh outlook, this dream team invented a single ingredient chemistry, that is free of silicone or oils, that links broken bonds in the hair during and after chemical services making them stronger than they were before. Olaplex will give you the confidence, the insurance, the ability, not to be stressed out worrying if your client’s hair is going to break. You will see the difference the first time you open the foils and rinse.
OLIVIA GARDEN was founded in Belgium in 1968 by Jean and Cathy Rennette. The company has a long history of designing and promoting innovative high quality products engineered to fulfill hairdressers’ professional needs. Olivia Garden offers a complete line of brushes all with 3 key features: Ceramic coating, TOURMALINE Ion Technology and a Lifetime warranty.
800.922.2301 | website
OPI is renowned globally for its Nail Lacquers, with each shade created by Weiss-Fischmann based on her impeccable color forecasting, sense of style, and instinct for what women want. The brilliant, chip-resistant, professional OPI Nail Lacquer formula is available in over 200 fashion-forward colors. With clever names that customers look forward to with each new Collection, OPI Nail Lacquers are beloved around the world, and trusted by professionals. Neither OPI Nail Lacquers nor any other OPI product or service are subject to animal testing.
800.341.9999 | website
We share your passion and enthusiasm for professional grooming. After all, it is what continues to shape our destiny. And since technology changes faster than you can detach one of our patented blades, we are constantly innovating to add to our wide selection of styling tools, clippers and accessories, so you will always have the professional edge.
800.877.6682 | website
Hempz products are enriched with 100% Pure Natural Hemp Seed Oil. Every product is formulated to help hydrate, condition and renew skin in need of moisture.
800.851.4206 | website
Pravana has an ancient Sanskrit meaning of “the source of all things” It all begins with ourselves. Pravana products are a unique hybrid of European artistry, ancient Mayan natural botanicals and innovation of American technology. The end result…a global fusion of excellence.
866.883.7094 | website
Product Club, the leader in color accessories for color professionals who are serious about the products and tools they use and demand the very best for themselves and their clients.
800.308.3588 | website
PureOlogy creates radiant vibrancy in colour-treated hair, adding intense shine from start through finish. Our products dramatically improve hair condition by utilizing ground-breaking ingredients and scientifically advanced technology. PureOlogy maximizes colour retention in colour-treated hair, assuring “Longer Lasting Hair Colour GUARANTEED!”
800.331.1502 | website
Today, Redken is a global leader in professional haircare products and services. The company is energized with talented people, strong partnerships with the best hairdressers, and superior Research and Development. Redken products are now available in professional beauty salons in over 50 countries.Redken is known for developing patented protein technologies and now holds over 60 global patents on products and ingredients. In fact, Redken’s two latest patents for protein technology are the basis for our haircare and styling lines.
800.423.5280 | website
Sam has more than 30 years teaching experience and is currently at the top of his game as a Redken’s Education Artistic Director and Chairman of his own digital media and styling tools company. Sam’s styling tools are all designed exclusively for his brand and the special techniques he teaches. The Sam Villa line of styling tools includes his signature series of shears, brushes and combs; the heat-styling Sleekr® and Textur®; and accessories for the salon professional
888.812.1115 | website
Satin Smooth waxes, imported from Italy, are developed with a unique blend of beeswaxes which contains a natural antibody called propolis. All of the waxes have built in buffers to protect skin and eliminate the need for dusting powders or talc, which minimizes hair breakage Giving your clients silky skin with long lasting results everytime.
905.458.5551 | website
Sexy Hair Concepts
Led by hairstylist and business visionary Michael O’Rourke, Sexy Hair Concepts is one of the fastest growing beauty care companies in the industry, offering high quality beauty products in over 60,000 licensed salon throughout the United States, and with distribution worldwide in more than 25 countries.
800.848.3383 | website
A family owned business with over 50 years experience and previous owners of one of the largest cosmetic distributors oversees, explains the topnotch quality and revolutionary ideas that Sorme’ Cosmetics always provide.Today Sorme’ Cosmetics offers the most complete and finest line of color formulas from around the world. Incorporating the latest ingredients such as vitamins, alphahydroxy acids, natural botanicals, moisturizing essential oils and SPF protection, each product provides high quality, versatility and great looks.
800.927.6763 | website
Spilo Worldwide offers a full range of products for the Beauty Professional, and as a Master Distributor, Spilo Worldwide represents exclusive lines such as: Personna, No.Tweeze Depilatory Wax and Menda Dispenser Bottles, as well as Spilo’s own brands: Mehaz, Toolworx, Speed.O.Guide, HairWare, Beauty Basics and Just For Nails, to name but a few.
800.347.7456 | website
When you think of brushes, think of Spornette. Spornette International was incorporated on October 1, 1961by Walter Sporn, who arrived in the U.S. as a penniless from Germany in 1936. Walter created a business…and a motto: Spornette is committed to the professional market. Today, Spornette is still leading the way in the Professional Beauty Market, with new ideas, new products and new marketing opportunities for distributors and salons.
800.323.6449 | website
StyleNet is the beauty industry’s premier source for powerful, SEO-friendly websites. We provide an easy format for clients who want to access and change their web sites. Our sites are built for search engines and have features that you need including: Online appointment booking, online gift certificate sales, easy contact pages with a link to directions, and many others.
888.595.0676 | website
SURFACE HAIR PRODUCTS: HAIR, HEALTH, ART. Renowned Hair Stylist, Wayne Grund Inspires Revolutionary Hair Products EXCLUSIVELY for Independent Professional Hair Salons. Surface is Gluten-free, Sulfate-free, Paraben-Free, 100 percent Vegan Protein Ingredients. The Color Vita Complex is the foundation of all Surface Formulas.
1.866.944.7863 | website
TRESSA was born from an independent entrepreneurial spirit, to service independent entrepreneurial salons and stylists worldwide. TRESSA provides the stylist with the most complete performance.driven professional haircare products, education, and customer service in the industry today.
800.879.8737 | website
Tweezerman International (TMI) has long been recognized in the beauty industry for setting the highest standards of quality, reliability and service with every product we offer. Because we believe our customers want tools that are built to last, we provide a lifetime guarantee and a free sharpening policy on all our implements. That’s good for our business, for our customers, and for the environment.
800.645.3340 | website
The ultimate in professional beauty instruments featuring premium yet affordable manicure, pedicure, haircare and skincare tools from Germany & Italy.
800.328.3006 | website
Wahl Clipper Corporation is an international industry leader in the manufacture of consumer personal care appliances and products for the professional beauty and barber salon trade. The company currently employs over 1,800 people worldwide in Australia, Canada, China, England, Germany, Holland, Hungary, Japan and the United States.
815.625.7073 | website
Zotos International, Inc., is a professional beauty industry leader that manufactures and markets a full range of hair care, texture service and hair color options for today’s salons and salon professionals. Click on the areas below to learn more about our company and what drives us to be the world’s best professional beauty company.
800.242.WAVE | website