LOCATION: 

Austin City Limits Live (ACL Live) 310 West Willie Nelson Boulevard Austin, TX 78701

ABOUT THIS EVENT:

Join us for The Future of Hair Fest. More than an event, it’s a movement to inspire fearless innovation, creativity, and community building. Unlock your creative potential through educational sessions, and meet-and-greets with disruptive industry leaders. Grow both personally and professionally while discovering new service + revenue opportunities.

K18 is revolutionizing the industry with biotech and we believe education is key to elevating your artistry. We’re committed to helping you build thriving businesses, connect with a community of innovators ready to redefine hair, and foster deep connections between you and your clients.

General tickets are for Monday, February 10, 2025 with add-on breakout sessions with Jack Martin & Ashlee Norman on Tuesday, February 11, 2025. Breakout session seats are limited.

Monday sessions include:

Unlock the Secrets to Becoming a Celebrity Stylist

Ready to take your craft from behind the chair to the red carpet? Learn from the industry’s most sought-after A-list hair artists as they reveal the insider secrets to landing your dream celebrity stylist job. Get actionable advice on everything from collaborating with top brands and securing representation to mastering the art of balancing a jam-packed schedule.Don’t miss this exclusive panel featuring:Daniel Moon, Clayton Hawkins, Cassondra Kaeding, Devante Turnbull, and Jasmine Johnson—the hair experts who are shaping the most iconic looks”

Highlighting Master ClassBy PRO stylist + K18 ambassador Ashlee Norman

Level up your highlights with Ashlee’s signature techniques for Balayage, Foilayage, AirTouch + a creative combination of all three. Learn time-saving tools and problem-solving strategies to deliver the perfect highlight while ensuring a healthy canvas, powered by K18REPAIR™.

The Keys to Success as a Booth Renter or Salon Owner

Elevate your salon business to new heights. Join industry leaders as they reveal proven strategies that drive success—including boosting service sales, social media, and mastering time management for maximum profit. Learn how to build a strong, loyal team and create a world-class salon culture that keeps both clients and staff coming back for more.Get ready for expert insights from top salon owners and K18 ambassadors: Eric Vaughn, Daniel Moon, Cassondra Kaeding, Jack Martin and Kendra Alia.

Gravity-Defying Volume ft. NEW K18 Biotech By PRO stylists + K18 ambassadors Jack Martin, Alfredo Lewis, Philip Wolff + Kendra Alia

Hair industry icons are revealing the first-ever K18METHOD for voluminous color, cuts + styles—featuring our newest innovation. This exclusive opportunity will elevate your craft and offer a rare chance to learn techniques directly from the legends shaping the industry.

and more…